For D2C brands, it goes without saying that Q4 and Q1 ad campaigns are VERY different. And the creative is only the tip of the iceberg ????
Heightened CPCs got you stressed? Don’t panic. While your influx of demand may have died down, now is an opportune time to go after your larger brand goals. ????
Wondering where to start?
〰 Refine your strategy: focus on outreach, awareness, re-branding, prospecting campaigns. Make your brand seen & heard!
〰 Adjust your KPIs: Allow your plan (and your ????) to adapt to new measures of success, including CPM, CTR, And Traffic! CPMs are decreasing and clicks are cheap. So now’s your chance to push to your site.
Remember, when it comes to Q1 vs. Q4, you can’t compare apples to oranges, but oranges make equally great juice. ????