ueer at heart.
uestioning by nature.
Reclaiming Socialues.
Breaking the status uo.
How SocialQ came to be — and why we built an agency designed to resonate, not just deliver.
It was a sunny day in Summer 2018.
Rudy called Thomas with a simple question: find new jobs, or build something of their own?
After a decade watching large agencies fail to keep up, with new platforms, new behaviors, new brands that didn't fit the old mold, the answer was obvious. They had something different to offer. "Let's go for it."
What ensued was magic.
As queer men, they both wanted a space where otherness wasn't tolerated, it was the point. Where questioning the straight and narrow, digging beneath the surface, and doing things differently wasn't just allowed. It was expected.
That conviction built SocialQ. And it still runs through everything we make.
The final piece? Resonance.
SocialQ's mission has always been resonance, ensuring everyone involved, from client to employee to consumer, feels understood.
Bringing social cues back into social. Restoring responsibility to digital. And building work that reflects the full picture of who people actually are.
Rudy & Thomas.
Years later, Rudy and Thomas are still building SocialQ around the same conviction they started with: bring social cues back into social, restore responsibility to digital, and never stop striving for performance and resonance above all.
Rudy Balat · CEO & Founder
Meet the Core Team
An award-winning cast of s.
Like every great show, each season of SocialQ brings something new, fresh talent, sharper thinking, and new ways to solve old problems. A core team across strategy, media, creative, and account, plus an extended network of specialists who show up when the brief calls for it. Senior-led. Always.
Founder & CEO
Rudy
Born in Mexico, raised in France, expatriated to NYC. Rudy is a hybrid strategist with 20+ years of advertising muscle for brands like Coca-Cola, Microsoft, Adobe, AT&T, and SWAROVSKI. He's spent his career empowering brands, clients, and teams to generate genuine advocacy, and somehow makes it look easy.
Co-founder, Chief Strategy Officer
Thomas
Thomas reads people like a strategy doc. 10+ years across Spotify, Coca-Cola, Adobe, P&G, and a long parade of D2C startups have made him fluent in the 360 ecosystem it takes to actually resonate. Equal parts empathy and operational rigor.
Growth Lead
Nick
Nick is a paid media leader with 15+ years scaling DTC and e-commerce brands, managing $100M+ across Meta, TikTok, Google, Snapchat, and more. His approach blends rigorous performance optimization with creative instinct, helping brands scale efficiently while building content and acquisition engines designed for long-term growth, not short-term hacks.
Content Lead
Mathew
Officially Mathew. Universally known as “Martini.” Leads creative development across every digital storytelling format you can name — and a few you can't. Holistic understanding of modern marketing funnels with the technical chops to back it up. Builds creative that fits every brand touch-point without feeling stitched together.
Analytics Lead
Luci
Luci turns data complexity into “okay, here's what we do next.” 15+ years across analytics, experimentation, and data strategy with global brands in eCommerce, subscription, CPG, and financial services. Owns the full data lifecycle — and if you've ever sat in a meeting wondering what the numbers actually mean, Luci's the person you want at the table.
CRM Lead
Tulio
Tulio is a marketing strategist with deep expertise in omnichannel campaigns, PPC, and CRM for e-comm, retail, and QSR. Past brand work includes The Home Depot, Tecate, and Just Salad — with a real specialty in multicultural and mission-driven marketing. The kind of operator who makes complicated funnels feel calm.
Sr. Paid Media Manager
Olakunle
Senior Paid Media Leader who turns data into insight. Kunle (everyone calls him Kunle) brings deep expertise in digital strategy, custom reporting, and performance optimization — driving ROI and scalable growth across major budgets through sharp analysis, strong partnerships, and media excellence.
UX/UI Lead
Kevin
Kevin is a UX designer with the rare combo of strategy, design, and research chops. Solves problems for a living, builds digital experiences that actually work for humans, and quietly obsesses over how things get used. The result: client experiences that feel seamless because someone really thought about it.
Sr Social Media Manager
Cat
Senior social media & influencer marketing manager with 10 years building high-performing programs for DTC and CPG brands. Cat is uniquely balanced in creative + analytics — crafting brand-defining social presences while driving the kind of measurable impact that actually shows up in the numbers.
Social Content Producer
Devin
NYC-based Social Media Producer turning brand expertise into short-form video that performs. With 5+ years across TikTok, Instagram, and YouTube, Devin handles the full picture — strategy, scripting, shoot production, talent direction, and post — scaling audiences past 750K and racking up millions of views.
Backed by a wider network.
Sister agencies we partner with on select projects to extend our capabilities — plus the certifications we've earned along the way.
Think you have what it takes to be a tie?
We're always on the lookout for sharp, curious humans who want to do the best work of their lives, and have fun doing it. Take a look at what's open.
Media Lead: Buyer & Strategist
Plan, build, optimize, and report on paid advertising campaigns for a variety of e-commerce brands. Freelance-to-perm position.
Learn More →