Just like fashion, digital marketing trends come and go 👋 Just when you think you have a handle on the latest techniques, a new crop of strategies comes along to shake things up 😅 But this is why it’s so important to stay ahead of the curve and follow our lead, right?! 😏
For this month’s #FeedForThoughts, we will get into one of the most important ways to build consumer-brand relationships: content personalization. Let’s get into it 😎
Content personalization takes the form of everything from targeted ads 🛍to personalized emails 📧 In a world where consumers are bombarded with generic (sigh) marketing messages, this type of content will help you stand out from the crowd 😬
We won’t give it all away, but here are some ways to connect with your audience through content personalization 🤗
✅ Set up an onboarding survey to gather more info
🎁 Send personalized emails w/ products recommendations
🧩 Ask for data via interactive quizzes & surveys
🧑💻 Reach recent visitors with retargeted ads on social
🤖 Use AI chat bots to enhance the user experience
And with the right approach, it could lead to long-lasting relationships between brands and their customers 🤝