What is an explainer video?
Explainer videos are designed to do just that – explain your product or service to your audience in way that is concise and clear. Most explainer videos typically follow a similar format: identify the problem, offer the solution, elaborate on the benefits, and explain how your particular solution works. Nailing these points down will ensure your potential customer stays engaged, gains a clear understanding of what you offer, and feels compelled to take the next step.
KEY CHARACTERISTICS
Conversational Tone of Voice
Focus on Key Benefits
Keep Within Brand Look & Feel
Incorporate Voice Over
Include a Clear Call-To-Action
Make it Concise – ~2 Minutes or Less
OUR SERVICES
Strategy
Script Development
Look & Feel Development
Storyboarding
Animation & Video Production
Voice Over & Sound Design
When and where should you use an explainer?
Explainer videos are best for the consideration phase of your funnel and therefore typically have a longer shelf life. They can be helpful in reaching a potential customer in their discovery journey at the point where they may already understand their problem, and just need a nudge in your direction. Explainers can be leveraged in many instances – on your homepage or product pages, as part of a newsletter campaign, in a trade show or even in for raising funds.
READY TO GET STARTED?
How long do explainers take to develop?
The typical timeline for an animated explainer video is around 4+ weeks. This can also adjust based on your company’s need and involvement. For instance if you have a script in mind, and are just looking for animation, that can cut back on time. Ultimately as an agency, we’re flexible and will work out a custom plan based on your business needs.
Here's WHAT A TYPICAL PROCESS LOOKS LIKE
1.
Brief & Script Development
2.
Design & Storyboards
3.
Animation / Video Production
4.
Sound Design
5.
Delivery & Handoff
Examples of Explainer Videos
SUZY
The leading consumer insights platform, connecting quant, qual, and high quality audiences into a single connected research cloud.
ELAte
Build your strategic plan, increase visibility, and drive engagement leveraging Elate’s Dynamic Strategic Planning platform.
NAMELY
Manage all of your HR data in one place, with personalized service to help your company get better, faster.
WITHOTHERS
A platform for hosting and executing events that turn lets artists become activists, using music to empower social good.
