Other than 3D graphics, a career in motion design has been one of the hottest tickets to ride we’ve seen in a while. With the rise of software like AfterEffects, #MotionDesign has increasingly become a staple of every strategic presentation, content suite, and website, and plays a key function in how ideas are communicated to audiences.⠀⠀⠀⠀
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With that in mind, it’s important to help brands distinguish between the role of a Motion Designer vs an Animator when presenting ideas. An Animator focuses on bringing a story and narrative to inanimate objects, while a motion designer uses the the principles of modern design to communicate ideas using color, space, and typography.
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Great motion design is all about “making sure to deliver the message in a visually interesting manner. It’s about finding the balance between aesthetics and communication.”
