The Brand.
Belif is a legacy K-Beauty brand owned by LG Household & Health Care, known globally as the authority in hydration. Known for their use of Napier’s formula, developed over 100 years ago by famed Scottish herbalist and botanist Duncan Napier, belif’s skincare line provides the best care for your skin barrier.
The Situation.
As the social agency of record, SocialQ was charged with the seamless transition and takeover of all social channels, paid media strategy and management, content strategy and development, in order to drive traffic at scale to belif’s priority retailer website, Sephora.com.
SERVICES
Content Strategy
Organic Content Production
Paid Content Production
Media Buying
Copywriting
Community Management
Influencer Strategy & Management
The Solution.
BRAND. Update the belif content strategy with cohesive brand pillars across all channels to redefine and solidify their positioning the US skincare market.
PRESENCE. Develop a monthly optimized paid and organic content suite across Instagram and Facebook, including shot list, creative briefing, graphic and motion design, and copy development.
REACH. Run a full funnel paid media campaign across paid social and Google to drive traffic to priority SKUs on Sephora.com, supported by community management outreach and tactics to generate and execute influencer and brand partnerships.
Paid
PAID PERFORMANCE FROM AUGUST THROUGH NOVEMBER 2019 (4 MONTHS)
$0.39
AVERAGE CPC
1.10%
AVERAGE CTR
100k+
LINK CLICKS
Organic
