Let’s talk about #MotionDesign ????⠀⠀
Other than 3D graphics, a career in motion design has been one of the hottest tickets to ride we’ve seen in a while. With the rise of software like AfterEffects, #MotionDesign has increasingly become a staple of every strategic presentation, content suite, and website, and plays a key function in how ideas are communicated to audiences.⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
With that in mind, it’s important to help brands distinguish between the role of a Motion Designer vs an Animator when presenting ideas. An Animator focuses on bringing a story and narrative to inanimate objects, while a motion designer uses the the principles of modern design to communicate ideas using color, space, and typography.
