If 2024 were a flavor, it’d be something between a tangy lemon zest and a bittersweet dark chocolate. A year of sharp turns and rich, complex layers. And if there’s one thing SocialQ has learned—besides how to pack an ungodly amount of brilliance into a 15-second Instagram reel—it’s this: resonance wins. Every time.
You felt it in the pie company that brought Cape Cod to Publix shelves, one flaky bite at a time. You smelled it in fragrances that turned heads and lifted moods. You wore it with clothing that whispered California cool and shouted “softness.” And you experienced it in French classes that turned vocabulary drills into chic, social, Francophile moments.
This past year, we worked across an eclectic mix of industries—from wellness to venture capital, haircare to high-end pet goods—to bring our signature mix of media, creative, and strategy to life. And while the details varied, the mission never wavered: craft stories that stick, connect, and move people. Here’s how we did it (with just a pinch of sass and a whole lot of empathy).
The Art of Resonance: From Pies to Pet Treats
Let’s kick this off with a thought experiment: what do a flaky chicken pot pie, a fleece sweatshirt, and a dog treat have in common? Not much on the surface. But dig a little deeper, and you’ll find the same core story. It’s about connection. About solving problems and fulfilling desires—even ones we didn’t know we had.
This year, we:
- Fed families with Centerville Pie Company’s savory staples, blending paid media strategies with nostalgic storytelling to bring their Cape Cod magic to grocery aisles nationwide.
- Empowered founders alongside Growth Warrior Capital, highlighting their grit and vision in campaigns to open doors for ‘dangerous’ founders.
- Gave women confidence with AGEbeautiful’s haircare and Zotos Professional’s salon-ready solutions, leaning into the transformative power of self-expression.
- Turned wellness into an experience with Adoratherapy’s scents that do more than smell good—they shift energy, spark joy, and ground you in the moment.
- Built wardrobe staples with Reliance Clothing, creating cheeky, California-friendly campaigns that made customers want to live in their loungewear.
And so much more…
Creative Playground: The Medium Is the Message
We live for the mix. One day we’re art-directing a product shoot with actors who just nailed an emotional testimonial; the next, we’re crafting emails that get a brand’s voice in your inbox faster than you can say “unsubscribe.” (No shade, but some brands… they need the help.)
This year’s highlight reel included:
High-energy motion graphics to bring Coucou French Classes’ Parisian vibes stateside. Think videos that made learning French feel like RSVP-ing to an impossibly chic wine-and-cheese night.
Produced shoots that brought products to life with actors, UGC creators, and… yes, even some of our own team members (hey, sometimes you need a quick cameo).
Graphic design that slayed across industries, from pie packaging that screamed “comfort food” to slide decks that convinced prospects to become clients.
UGC that mattered because let’s face it: no one trusts glossy ads anymore. They trust people. Real people. And we brought them into the fold to build authenticity for every brand we worked with.
Media, Creative, and Strategy: The Power of One Roof
If there’s one thing we’ll flex about (okay, there are a lot of things, but roll with us), it’s this: SocialQ brings media, creative, and strategy together like nobody else. We don’t just hand off deliverables. We create campaigns that think—and act—holistically. That means fewer bottlenecks, more synergy, and a hell of a lot more impact.
Here’s what that looked like in practice:
Strategic brainstorms where we tore apart audience personas, refined brand tones, and aligned KPIs with real, human goals.
Media plans that didn’t just drive clicks but fostered relationships. Whether we were geo-targeting pie-lovers in Florida or scaling mental health resources nationally, every dollar spent carried intention.
Creative executions that made audiences stop scrolling, lean in, and (dare we say) care. Because at the end of the day, it’s not about the algorithm—it’s about people.
So, What’s Next? (Hint: It Involves You)
As we step into 2025, we’re ready to do it all over again—bigger, smarter, and with even more sparkle. Whether you’re a legacy brand looking to reinvent yourself, a scrappy startup trying to make your first big splash, or someone with a bold idea and no clue where to start, SocialQ is here to make it happen. With sass. With smarts. With strategy.
Let’s make your story resonate. Slide into our DMs, send us an email, or hit the Contact button.
Here’s to 2025. Let’s write it together.
