Next Stop, Point of Resonance
Where do you think your brand is *actually* going by focusing your marketing strategy only on what you’re most comfortable with? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To get to the finish line and to your point of Resonance, it’s not just about your pretty logo design or programmatic ad buy, it’s unleashing the power of a holistic approach cohesively thought out by one manufacturer.
Let’s talk about #MotionDesign ????⠀⠀
Other than 3D graphics, a career in motion design has been one of the hottest tickets to ride we’ve seen in a while. With the rise of software like AfterEffects, #MotionDesign has increasingly become a staple of every strategic presentation, content suite, and website, and plays a key function in how ideas are communicated to audiences.⠀⠀⠀⠀
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With that in mind, it’s important to help brands distinguish between the role of a Motion Designer vs an Animator when presenting ideas. An Animator focuses on bringing a story and narrative to inanimate objects, while a motion designer uses the the principles of modern design to communicate ideas using color, space, and typography.
The Power Of Honest Storytelling
Honest storytelling is a MUST in the world of modern advertising – and starts with who has a seat at the table at your agency (catch that Solange reference?). Our advice? Make sure the audience you represent is in the room, and make sure your work is vetted by stakeholders in the narrative you’re telling.
#PortraitsOfPride | Who Are The LGBTQ+ Activists That Resonate With Us?
At SocialQ we dig deeper, beyond making our logo in the traditional rainbow colors. Here are the LGBTQ+ activists who have paved the way, and inspire us to #MakeItResonate
Hello, Emerging Brands
Partner with a caring and approachable agency that won’t leave you on read. ☝️????
Strategize for a Pixel-centric Experience
The platforms we know and love have changed. Life happens between 1080 and 1920 pixels.
Q: Thinking About Bringing Your Advertising In-House?
Have you ever tried to correct your own work? Or chose to dye your own hair without that ONE friend’s honest opinion? Yeah, us too. And it only got us meetings about the importance of “Quality Assurance” and “Was this shade of orange really not worth going to the hair salon?”
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SocialQ operates like your in-house team, but with outside perspective. We’re industry experts that spend all day obsessing over all things social and digital, giving you a fresh and unbiased point of view on your brand strategy.
