No, we’re not ship captains 👨✈️ but when it comes to partnering with our clients, we’ll venture out to sea for a good analogy 🌊
By synchronizing your approach across organic social, email, SEO, paid advertising, website, and more, you create a cohesive strategy that maximizes reach and impact 📣
Think about it – The “rule of 7” says customers need to see a brand at least seven times before they buy 🛍️ However, consumers are exposed to thousands of brand messages each day, across multiple platforms and formats, making it harder to break through 😵💫
In the context of a non-linear, multi-platform journey, it’s not only important that you reach users across different channels, it’s critical that you leverage each channel for what they contribute to your marketing message and assume a certain level of cross-channel impact on the overall journey from awareness to purchase 📈
The more channels that contribute and success, the bigger the wave of success 🤟
