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No, we’re not ship captains π¨ββοΈ but when it comes to partnering with our clients, we’ll venture out to sea for a good analogy π
By synchronizing your approach across organic social, email, SEO, paid advertising, website, and more, you create a cohesive strategy that maximizes reach and impact π£
Think about it – The “rule of 7” says customers need to see a brand at least seven times before they buy ποΈ However, consumers are exposed to thousands of brand messages each day, across multiple platforms and formats, making it harder to break through π΅βπ«
In the context of a non-linear, multi-platform journey, it’s not only important that you reach users across different channels, it’s critical that you leverage each channel for what they contribute to your marketing message and assume a certain level of cross-channel impact on the overall journey from awareness to purchase π
The more channels that contribute and success, the bigger the wave of success π€