Remember when you only cared about your Bumper Sticker collection and updating your language to “Pirate” on Facebook?
The platforms we know and love have changed. Life happens between 1080 and 1920 pixels, and scrolling on your newsfeed feels like going to the mall (but without the pretzel smell). Don’t get stuck in the 2000’s like a certain CEO we know who we all know started this in his “Harvard dorm room, senator.” In order to resonate, make sure your strategy is relevant.