Paid Media · Social
10MM impressions and a follower goal beaten in 3 months
As the social agency of record, SocialQ was charged with the seamless transition and takeover of all social channels, paid media strategy and management, content strategy and development, in order to drive traffic at scale to belif’s priority retailer website, Sephora.com.
About Belif
Belif is a legacy K-Beauty brand owned by LG Household & Health Care, known globally as the authority in hydration. Known for their use of Napier’s formula, developed over 100 years ago by famed Scottish herbalist and botanist Duncan Napier, belif’s skincare line provides the best care for your skin barrier.
The Situation
As the social agency of record, SocialQ was charged with the seamless transition and takeover of all social channels, paid media strategy and management, content strategy and development, in order to drive traffic at scale to belif’s priority retailer website, Sephora.com.
What We Did
BRAND. Update the belif content strategy with cohesive brand pillars across all channels to redefine and solidify their positioning the US skincare market.
PRESENCE. Develop a monthly optimized paid and organic content suite across Instagram and Facebook, including shot list, creative briefing, graphic and motion design, and copy development.
REACH. Run a full funnel paid media campaign across paid social and Google to drive traffic to priority SKUs on Sephora.com, supported by community management outreach and tactics to generate and execute influencer and brand partnerships.
Paid
Organic
The Results
10MM impressions (up 407%) and 100K+ link clicks at a $0.39 CPC and 1.10% CTR. The 100K follower goal was met and beaten by 12.5% in the first three months, with 95K engagements (+6%) and 5.2K profile clicks (+52%).
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