The Brand
Bella & Bea is a jewelry line designed for the modern, metropolitan, powerhouse woman. It’s collection of bracelets, rings, and necklaces represent a deeper love and appreciation of the architecture of New York City, and the vibrant, dynamic lifestyles of the women who live there.
The Situation
Appealing to the modern, multifaceted working woman with a direct-to-consumer jewelry line launching from the ground up requires insight into not just what wears, but who she fundamentally is.
The Solution
BRAND. Refine the concept behind the brand through revitalized value prop, positioning and communications strategy to reach the modern millennial woman.
PRESENCE. Plan and produce lifestyle shoot in New York City and develop conversion suite, landing pages and email-flow to build brand equity. Creative included 3-D modeled jewelry in video, static link ads and carousels and video.
REACH. Media plan and targeting to drive mass brand awareness through website traffic and re-targeting pool to push users through the purchase funnel.
Make a statement that matches the city you live in.
87%
INCREASE IN SITE TRAFFIC
61%
MORE EFFICIENT CPC
164%
INCREASE IN CTR
