The Brand.
Born in Brooklyn in 2017, women-owned and non-GMO brand Blue Marble creates ice cream that not only tastes good, but feels good. Made from only the highest quality ingredients sourced from organic farms and fair-trade purveyors, Blue Marble is committed to making the world a sweeter place while also living a lasting positive impact.
The Situation.
Facing stiff brick and mortar competition and the slower summer months in New York, Blue Marble was looking for a campaign idea and execution to generate greater reach, awareness, and connection to the brand story and product.
SERVICES
Media Strategy & Creative
Media Buying
Organic Social Consulting
The Solution.
In partnership with the brand, and agency partner Sense New York, we leveraged a campaign creative platform that featured Blue Marble’s community, customers, and celebrity friends, encouraging users to come in store and get a scoop to give a scoop. In parallel with in-store activations, our brand awareness and video views campaigns drove targeted reach around the New York store locations, reaching over 1 million unique users on Facebook, Instagram, and TikTok.
