Paid Media · Creative & Content
1.2MM reached and 226K engagements
Facing stiff brick and mortar competition and the slower summer months in New York, Blue Marble was looking for a campaign idea and execution to generate greater reach, awareness, and connection to the brand story and product.
About Blue Marble
Born in Brooklyn in 2017, women-owned and non-GMO brand Blue Marble creates ice cream that not only tastes good, but feels good. Made from only the highest quality ingredients sourced from organic farms and fair-trade purveyors, Blue Marble is committed to making the world a sweeter place while also living a lasting positive impact.
The Situation
Facing stiff brick and mortar competition and the slower summer months in New York, Blue Marble was looking for a campaign idea and execution to generate greater reach, awareness, and connection to the brand story and product.
What We Did
In partnership with the brand, and agency partner Sense New York, we leveraged a campaign creative platform that featured Blue Marble’s community, customers, and celebrity friends, encouraging users to come in store and get a scoop to give a scoop. In parallel with in-store activations, our brand awareness and video views campaigns drove targeted reach around the New York store locations, reaching over 1 million unique users on Facebook, Instagram, and TikTok.
The Results
The give-a-scoop campaign reached 1.2MM people and drove 226K engagements around the New York stores.
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