The Brand.
Dearpacker is a Seoul-based brand under the LG Household & Health Care group, known for their whimsical and travel-centric line of skincare. Their line of masks uses ingredients inspired by cities around the world like London, Rio de Janeiro, and Seoul.
The Situation.
Launch a dynamic organic content strategy fueled through community management tactics and influencer partnerships to communicate the rich brand story and product education.
SERVICES
Content Strategy
Organic Content Production
Copywriting
Community Management
Influencer Strategy & Management
The Solution.
BRAND. Content strategy to highlight the travel-inspired ingredients and products that sets the brand apart in the K-Beauty skincare category.
PRESENCE. Monthly content calendar development, including shot list, creative briefing, and post-production design, and copy development for up to 30 posts.
REACH. Community management outreach to engage with community along with relevant brands and influencers in the product category. Supported by always on paid campaign boosting top performing content to increase brand awareness and engagement.
Organic
ORGANIC PERFORMANCE FROM AUGUST THROUGH NOVEMBER 2019
(4 MONTHS)
9.7%
AVERAGE ENGAGEMENT RATE
47k
ENGAGEMENTS (+280%)
500k
IMPRESSIONS (+290%)
INFLUENCER PARTNERSHIP
27 Travels
In October 2017 we partnered with 27 Travels, an LGBTQ+ travel blog, to help showcase the DearPacker brand story. This Fall-themed photoshoot and Youtube vlog highlight how easy it is to glow wherever you go with Dearpacker’s travel-friendly masks.
