What is an explainer video?
Explainer videos are designed to do just that – explain your product or service to your audience in way that is concise and clear. Most explainer videos typically follow a similar format: identify the problem, offer the solution, elaborate on the benefits, and explain how your particular solution works. Nailing these points down will ensure your potential customer stays engaged, gains a clear understanding of what you offer, and feels compelled to take the next step.
Conversational Tone of Voice
Focus on Key Benefits
Keep Within Brand Look & Feel
Incorporate Voice Over
Include a Clear Call-To-Action
Make it Concise – ~2 Minutes or Less
Look & Feel Development
Animation & Video Production
Voice Over & Sound Design
When and where should you use an explainer?
Explainer videos are best for the consideration phase of your funnel and therefore typically have a longer shelf life. They can be helpful in reaching a potential customer in their discovery journey at the point where they may already understand their problem, and just need a nudge in your direction. Explainers can be leveraged in many instances – on your homepage or product pages, as part of a newsletter campaign, in a trade show or even in for raising funds.
READY TO GET STARTED?
How long do explainers take to develop?
The typical timeline for an animated explainer video is around 4+ weeks. This can also adjust based on your company’s need and involvement. For instance if you have a script in mind, and are just looking for animation, that can cut back on time. Ultimately as an agency, we’re flexible and will work out a custom plan based on your business needs.
Here's WHAT A TYPICAL PROCESS LOOKS LIKE
Brief & Script Development
Design & Storyboards
Animation / Video Production
Delivery & Handoff
Examples of Explainer Videos
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