The Brand.

The Fabulous Dream brand was build to represent travel at the intersection of fun and pride, offering top-tier experience for every identify within the LGBTQ+ community.

The Situation.

Design a brand identity that encapsulates the celebration of individuality and community, while highlighting unique travel opportunities. During the scope to rollout the Fabulous Dream Cruise Line, an all-inclusive LGBTQ+ travel experience at sea.


Brand Identity

Logo Design

Investor Pitch Deck & Video

Brand Strategy & Audit

Paid Content Strategy

Market Analysis

The Solution.

BRANDING. Develop the Fabulous Dream and Fabulous Dream Cruise Line sub-brand from inception to logo design and brand look-tone-feel while claiming an empowering and dynamic visual narrative in the cruise industry.

PRESENCE. Build out organic and paid social media strategy across all relevant platforms.

REACH. Utilize media data and best practices to build a strategic digital brand that resonates with LGBTQ+ community.