Paid Media · Creative & Content · Full-Funnel
A full-funnel refresh that hit 5.11x ROAS
In light of overall declining organic search and return, we revitalized the media strategy with a full-funnel approach and a new perspective. By tapping into the popular yet niche mission of sustainable living, we converted newly identified audiences across new platforms to purchase.
About FinalStraw
FinalStraw’s mission is to create reusable, responsibly made, “badass” products that reduce the need for plastics, empower individuals to change their buying habits, and raise awareness of the impacts of our everyday decisions.
The Situation
In light of overall declining organic search and return, we revitalized the media strategy with a full-funnel approach and a new perspective. By tapping into the popular yet niche mission of sustainable living, we converted newly identified audiences across new platforms to purchase.
What We Did
BRAND. Streamline the brand aesthetic and language, allowing the social good story and mission to work seamlessly with the purchase objective, as opposed to distracting from it.
PRESENCE. Develop a refreshed paid presence, from ad suite to landing page, to ensure optimal quality score and understanding of product.
REACH. Launch a full funnel paid media strategy across Facebook, Google, and Amazon, to identify all potential new audiences for conversion.
The Results
The full-funnel refresh reached 4M+ on Facebook and 20M+ impressions, at a highest return on ad spend of 5.11x.
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