The Brand.
Founded in 2018 by Actress and Activist Jameela Jamil, what started as a viral trend to “weigh” yourself with attributes about yourself NOT in pounds or kilos, quickly became a social platform and brand dedicated to showcasing and supporting radical inclusivity, passing the mic to marginalized voices around the world.
The Situation.
Having just hit 1MM followers, launched a brand new website, and in the development for a podcast and YouTube channel, I Weigh was in search of a partner to execute organic social content strategy and management across key channels – Instagram, Facebook, and Twitter.
SERVICES
Social Content Strategy
Content Development
Motion / Graphic Design
Community Management
Social Reporting
The Solution.
We took over ongoing management in three phases – implementing a system for content management and development; taking over all content planning, posting, monitoring, and reporting across all organic social channels for both feed and stories; and lastly shifting focus to bigger campaign initiatives, incorporating new channels like YouTube and the Podcast through social, launching creative initiatives around book club, pride and activist movements, and fueling website content.
This ultimately culminates in a more interconnected organic social ecosystem primed for brand partnerships, with a continued focus on growing and catalyzing this community-based platform.
RESULTS IN THE FIRST 5 MONTHS
+300K
INSTAGRAM FOLLOWERS
86MM+
ENGAGEMENTS
(78% COMPARED TO BEFORE TAKING OVER)
5.6%
ENGAGEMENT RATE
(COMPARED TO 1.6% INDUSTRY AVG)
