The Brand.
Founded in 2012, Namely is an intuitive HR platform designed with today’s complex workforce in mind. Namely’s vision is to empower all companies and employees at all levels to make data-driven decisions about people that are strategic and impactful for business.
The Situation.
Having introduced a fresh branding to their website, Namely was in search of an agency that could translate their three of their unique value props into animated minute-long videos tailored for their website, organic social, and paid media.
SERVICES
Concepting
Storyboarding
Illustration
Motion / Graphic Design
Sound FX
The Solution.
Having aligned upfront on script and voice over, we tackled the first video look and feel, providing an animatic take on the first 15 seconds. Upon approval, full illustration storyboards were developed for the first video, keeping in mind potential shorter cuts for organic and paid media. Once finalized, storyboards were animated together along with voice over and music selection. The process was then repeated with the additional two videos, ending with shorter cuts adjusted for organic and paid platform needs, including resizing, cut downs, and subtitles.
