The Brand.
Posh is reimagining the future of events by putting human connection at the center. Born out of frustration with outdated tools and a deep desire to build real-world belonging, Posh’s platform empowers event organizers with instant payouts, customizable event pages, and seamless communication tools—making it easier than ever to bring people together and create moments that matter. In a world of digital noise, Posh is creating space for real connection.
The Situation.
Posh was looking for a nimble, integrated digital marketing partner to help them scale both sides of their marketplace—event organizers and attendees—while solidifying their position as the go-to platform for modern, in-person events. With ambitious growth goals, Posh needed a team that could move fast, build a strong performance foundation, and bring consistency to their brand across dozens of event types. They weren’t just looking to drive signups—they wanted to spark a movement grounded in community, creativity, and real-world connection.
SERVICES
Paid Media Strategy
Paid Media Management
Landing Page Design & Testing
Content Strategy & Development
Design & Copywriting
Strategic Consultation
Tagging Foundation & Data Analysis
The Solution.
SocialQ partnered with POSH to launch and scale a full-funnel performance marketing strategy across Meta, TikTok, and Google Ads—powering both user acquisition and brand awareness. We built creative and media systems that could flex across hundreds of hyper-local events while still laddering up to a unified brand story.
To meet the demands of POSH’s rapidly growing platform, we developed templated creative executions tailored to event verticals—music, nightlife, wellness, fashion, and more—making it possible to produce performance-ready content at scale. We launched and optimized between 25 to 100+ ad sets at any given time, using data to fine-tune messaging, visuals, and conversion paths by channel and audience segment.
On Google, we ran Search campaigns to capture high-intent traffic and support market expansion efforts. Meta and TikTok were leveraged for top-of-funnel storytelling and mid-funnel retargeting, combining product education with community-driven narratives. Throughout, SocialQ maintained a constant feedback loop—testing, learning, and scaling the best performers to drive efficient growth across both B2C and B2B audiences, working with local event organizers to adjust creative types and messaging.
