Based the need to pivot to an online sales focus, we surfaced the opportunity to strategically expand the brand’s reach, identifying a new customer base more aligned with an aspirational refresh of the brand presence across site and through paid social and Google ads.

After a design lift and initial two-month paid media test, findings alluded to the insight that VSA could yield a lot of lifetime value from securing new customers. Accordingly, we expanded to a more 360 approach across all key digital sales touch points in order to truly reinforce the funnel and capture as many new users as possible. We paired this effort with a complete site redesign and lifestyle shoot to properly secure the new vision for the brand and align it more closely to the aspirational, luxury, sophisticated target customer.