Senior Paid Media Manager – Buying & Growth

About Us

SocialQ is a boutique LA-NYC-based digital marketing agency established in 2018 that specializes in growing digital brands, social media content, and paid media buying and strategy. At SocialQ we stand for branding, presence and reach that resonates; because a higher level of empathy, focus and social cues is now required to find the point of resonance between brands and audiences. We operate as an in-house team with the ultimate goal to shine through crowded news feeds and support our Clients in being part of the 30% of daily content that gets acknowledged. If you are an out of the box thinker who values the opportunity to work at a small boutique agency and can overcome related challenges, come join us! More info: www.SocialQ.us

More info: www.SocialQ.us / IG: @SocialQagency

About Your Role

Seeking highly motivated. entrepreneurial, proactive Paid media buyer with Digital Strategy expert with strong D2C mindset to lead SocialQ’s Paid Media expertise; cross platforms buyer with a “growth hacker” mindset who understands the power of storytelling (All that!).

Smack in the heart of the fast-pace dynamic interactive marketing industry, you will work closely with cross-disciplines (content / account management/delivery) in meeting and exceeding client goals. The Paid Media lead participates in all aspects of executing paid social media campaigns on networks like Facebook/Instagram, Google, TikTok, Pinterest, Snapchat, etc. This includes initial planning, implementation, monitoring, daily optimization, analysis and reporting. This person is often the day-to-day subject matter expert, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. Direct response/cross media platforms’ ability to target customers, plan compelling and engaging ads and deliver outstanding performance demands a detail oriented, strategic and creative thinkers with the drive and dedication to impact client business and the world at large.

• Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
• Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
• Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
• Thoroughly understand client’s business, goals and KPIs
• Actively manage paid social campaigns against clients’ goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Communicate with clients on all elements of the campaign, including planning, performance, project status and client goals.
• Develop and manage execution of campaign plans
• Develop, grow, and maintain relationships through exceptional client communication
• Provide creative guidance to clients, partner agencies and internal teams based goals to help clients tell their stories
• Contribute to client education and develop POVs; evangelize the value of paid social media and best practices
• Build effective relationships with all vendors – ad networks, technology partners, etc.
• Support and assist in developing team members to optimize their performance, contribution and job satisfaction.

Qualifications

• Minimum 5 years + of experience in managing cross-platform paid media campaigns
• Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
• Strong PowerPoint / Keynote / storytelling and presentation skills
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
• Demonstrated analytical skills.
• Strong verbal and written communication skills.
• Detail-oriented and organized.
• Exhibit enthusiasm, passion, creativity and commitment
• “Startup” mindset