Agency, Not Included
⚡ Flashback to getting a toy as a kid and reading the dreaded words: “Batteries required, but not included.” And sometimes, the horror was further increased when we discovered our new device ALSO required one of those special, non-AA batteries that looked like some kind of tiny wafer…⠀
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???? Well, developing a new brand is a lot like this tumultuous childhood experience. You might be very excited and seemingly have all the right pieces together, but there’s a missing piece: the right partner that will provide a final burst of energy to get your product to market.⠀