It’s About The Journey

While your end goal may be a purchase or a lead, there are plenty of steps that will take place before that happens. Cost per acquisition (#CPA) shouldn’t be the only key performance indicator (#KPI) worth your time.
While your end goal may be a purchase or a lead, there are plenty of steps that will take place before that happens. Cost per acquisition (#CPA) shouldn’t be the only key performance indicator (#KPI) worth your time.