???? Let’s talk next level brand loyalty. Whether you’re popping bottles of Cristal the regular or prefer a crisp glass of Andre in a paper cup, these choices add to your personal brand. ???? Let’s flashback to 2020’s Golden Globes, when one of the most discussed moments of the night was the fashionably late arrival of Queen Bey and Jay-Z. ???? The #GoldenGlobes is notoriously sponsored by @moetchandon – which is why the power couple of the media industry entered carrying two personal bottles of @armanddebrignac (owned and operated by none other than Jay-Z.) ✨ This power move is the ultimate high-profile example of supporting your brand and flexes how important organic marketing moments are. ???? In a world full of generic D2C marketing and luxury agnosticism, it’s refreshing to see thought leaders like Jay & Bey show up like this. ???? However, #BrandLoyalty is highly coveted for both legacy and emerging brands in today’s fast-paced market. Cheers to more risk-taking and rule-breaking in the new decade.