Brand Loyalty Matters

???? Let’s talk next level brand loyalty. Whether you’re popping bottles of Cristal the regular or prefer a crisp glass of Andre in a paper cup, these choices add to your personal brand.⁣ ⁣ ???? Let’s flashback to 2020’s Golden Globes, when one of the most discussed moments of the night was the fashionably late arrival of Queen Bey and Jay-Z.⁣ ⁣ ???? The #GoldenGlobes is notoriously sponsored by @moetchandon – which is why the power couple of the media industry entered carrying two personal bottles of @armanddebrignac (owned and operated by none other than Jay-Z.)⁣ ⁣ ✨ This power move is the ultimate high-profile example of supporting your brand and flexes how important organic marketing moments are.⁣ ⁣ ???? In a world full of generic D2C marketing and luxury agnosticism, it’s refreshing to see thought leaders like Jay & Bey show up like this.⁣ ⁣ ???? However, #BrandLoyalty is highly coveted for both legacy and emerging brands in today’s fast-paced market. Cheers to more risk-taking and rule-breaking in the new decade.