There’s a terrible creature terrorizing marketers everywhere this holiday season – CPM (Cost per mille impressions) ????♂️ But have no fear, Diversify Agent is here to save the day and bring you safely into Q1 and beyond! ???? ????
While we love a good superhero fantasy, here’s the real headline: High CPMs are potentially here to stay – so in an uncertain market with increased competition, your best move is to diversify.
Consider channels like Google, Reddit, and even newer ad platforms like TikTok. By tailoring your content and strategy to capture different impression share from different platforms, you’ll spread your wealth.
Our advice? In the words of Ron Swanson, “you never keep your gold buried in one place.” You spread it around town, so on the off-chance someone finds it, you’re covered against minor robbery.
Questions? Concerns? We’re here to help so hit us up. ????