June 2024
ยท 8 min read

Reflecting on Pride – Ads We Love

These brands’ articulation of the experience of pride are a much-needed representation of what thoughtful marketing can evoke.

In the wake of increased anti-LGBTQ+ legislation, it could be argued that pride is critical. Especially for our queer youth, who perhaps feel less seen, and far less protected than ever before

These brands’ articulation of the experience of pride – the emotions, expressed and unexpressed, the longing for community and connection, and the freedom of living in truth – are a much-needed and appreciated representation of what thoughtful marketing can evoke and inspire during pride month and beyond โœจ

Yes – shoes, underwear, and jeans may not be life changing (more like life-affirming) – but representation can be ๐ŸŒˆ

Yes – shoes, underwear, and jeans may not be life changing (more like life-affirming) – but representation can be ๐ŸŒˆ