ICYMI: Instagram Activity has moved, and there’s a new storefront in town – welcome to the grand opening of Instagram Shop! ????????
While this change might be annoying to some, it showcases the power of UX (user experience). UX guides users to where and what the brand wants people to pay attention to. Let’s take stories for example. Remember how much we all despised them at first? But it was easy to get to and wore us down. To the point that #TeamSnapchat isn’t a thing. ????
So why the Shop move? Well, all signs point to profitability. The world of Shop has endless possibilities – brand integrations, content creation, increased e-comm reach, and much more.
While muscle-memory impulses might have us clicking on Shop accidentally, and though eventually we’ll reprogram our brains to find Activity, this big move gives Shop the opportunity to become a staple rather than the cherry on top. ????????