Author: Thomas Soares

Q: What does it mean to be inclusive?

As marketers and advertisers, at the very minimum we must stand up visibly and proudly for the ethics we claim to value – in our work, in our conversations, in our operations, and in our brand. From the simple tweet to the complex website build, the written and visual statements we craft on behalf of brands have the power to influence minds, hearts, and wallets. If we are to be truly inclusive and anti-racist then we must recognize, speak to, and empower all walks of life. Period. ✊

Q: What does “Resonance” mean?

???? But what does #Resonance mean? ⁣⁣

For us, it means telling, elevating, and amplifying stories both how and where they need to be told. ⁣

It shouldn’t take an RFP (or even a pandemic) for us to think about how we can deliver messaging that truly connects people.⁣

So agency to agency, tell us, – is just separating the letters in a brand’s logo the best we can do right now?⁣

We don’t think so.⁣⁣

If you need us, this small digital marketing agency will be busy in the virtual trenches with our clients, digging deeper. ⁣✌️

Q: Have You Heard of #TextNeck?

Called an “epidemic” by @washingtonpost and a “literal pain in the neck” by @nbcnews, this is an actual medical condition in 2020. Looking down at your phone can put up to ten pounds of pressure on your spine, and can potentially cause discs in your neck to bulge over time. ⁣
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Since we are a digital marketing agency (and not doctors) we will not prescribe exercises but simply encourage you to perhaps: ⁣
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????Keep your head up – both literally and metaphorically.

Liquid Design

Have you been seeing a lot of #LiquidDesign on your feed lately? ???? ???? ????

As social media brings design trends to the forefront of digital, the demand for certain aesthetics begins to affect the demand for certain skillsets.

For example, #LiquidDesign is a reflection of the internet’s obsession with 3D and motion graphics. Agencies are increasingly on the prowl for designers that understand the shift in this trend, and can work in programs like Cinema4d.

Designers and agencies – what do you think? ????

Brand Loyalty Matters

???? Let’s talk next level brand loyalty. Whether you’re popping bottles of Cristal the regular or prefer a crisp glass of Andre in a paper cup, these choices add to your personal brand.⁣

Agency, Not Included

⚡ Flashback to getting a toy as a kid and reading the dreaded words: “Batteries required, but not included.” And sometimes, the horror was further increased when we discovered our new device ALSO required one of those special, non-AA batteries that looked like some kind of tiny wafer…⠀
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???? Well, developing a new brand is a lot like this tumultuous childhood experience. You might be very excited and seemingly have all the right pieces together, but there’s a missing piece: the right partner that will provide a final burst of energy to get your product to market.⠀

Q: Do You Know Your Data Rights?

???? As public awareness grows concerning the monetization of personal data, a shift is taking place in the relationship between corporations and consumers.⠀
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???? A recent US state comprehensive privacy law comparison survey for 2019 showed that only three American states have passed laws surrounding user data privacy on the internet; a stark contrast to the global standard, as most European countries have legislated personal privacy laws as far back as 1981. ⠀
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So what does this mean for emerging brands and advertisers in the digital age? Transparency is key! ????⠀

A Decade on Social

???? 2020 is just around the corner, so as we get introspective in our personal lives, we figured we might as well get reflective about how our industry has evolved over the past 10 years. ⠀
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So kick back, relax, and take a stroll through memory lane. ⠀
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Remember Picnik? Yeah, us neither. ????