Adopting A Resonance Model
What happens when you combine the same creative, strategy, and media leadership across all accounts at a small nimble agency? You make digital magic.
Q: So, Instagram Is Hiding Likes. What’s Next?
Instagram has been beta testing hiding likes in the United States. here’s a guide to what you really want (and need) to know.
4 Essential Rules: Building A Digital Brand
Sometimes you have to go back to basics – especially when digital platforms change like the weather in New York City in the Fall.
Q: Mirror Mirror On The Wall, What Is Branding Nowadays After All?
To be “on brand” in contemporary culture can mean a multitude of things. It’s also quite possible that your job – brand strategist, social media manager, marketing director – is to safeguard everything it means to be “on-brand”.
Who Wore It Best
In the internet’s most iconic moment of #WhoWoreItBest we have Team #DarkMode vs. Team #LightMode. Personally, it’s leather jacket weather here in NYC so our operating systems have gone over to the dark side for #SpookySeason ???? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
What about your team? Comment ⚪️ if you’re Team Light Mode or ⚫️ if you’re team Dark Mode!
3 Things To Know About Organic Social Presence
Here’s our guide to your next Q4 budget meeting when your CFO asks “Can’t we pay an intern to run our organic social media like 3 days a week?” ????♀️????♂️
Sidenote: Apple, we’re waiting (im)patiently for gender non-specific emojis.
Q: In The Pay-To-Play World Of Social Media, Do I Still Need To Invest in Organic?
The times of chronological feeds and organic-driven engagement are long past us, with paid media and brand partnerships becoming the engine of this algorithmic machine. And we have to ask – were the good old days of 2008 better? Or is the era of “Senator, we sell ads” just a natural evolution of the platforms once famous for heavy filters and sharing what you actually did that day?
Next Stop, Point of Resonance
Where do you think your brand is *actually* going by focusing your marketing strategy only on what you’re most comfortable with? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To get to the finish line and to your point of Resonance, it’s not just about your pretty logo design or programmatic ad buy, it’s unleashing the power of a holistic approach cohesively thought out by one manufacturer.
Let’s talk about #MotionDesign ????⠀⠀
Other than 3D graphics, a career in motion design has been one of the hottest tickets to ride we’ve seen in a while. With the rise of software like AfterEffects, #MotionDesign has increasingly become a staple of every strategic presentation, content suite, and website, and plays a key function in how ideas are communicated to audiences.⠀⠀⠀⠀
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With that in mind, it’s important to help brands distinguish between the role of a Motion Designer vs an Animator when presenting ideas. An Animator focuses on bringing a story and narrative to inanimate objects, while a motion designer uses the the principles of modern design to communicate ideas using color, space, and typography.
The Power Of Honest Storytelling
Honest storytelling is a MUST in the world of modern advertising – and starts with who has a seat at the table at your agency (catch that Solange reference?). Our advice? Make sure the audience you represent is in the room, and make sure your work is vetted by stakeholders in the narrative you’re telling.
