Agency, Not Included
⚡ Flashback to getting a toy as a kid and reading the dreaded words: “Batteries required, but not included.” And sometimes, the horror was further increased when we discovered our new device ALSO required one of those special, non-AA batteries that looked like some kind of tiny wafer…⠀
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???? Well, developing a new brand is a lot like this tumultuous childhood experience. You might be very excited and seemingly have all the right pieces together, but there’s a missing piece: the right partner that will provide a final burst of energy to get your product to market.⠀
Q: Do You Know Your Data Rights?
???? As public awareness grows concerning the monetization of personal data, a shift is taking place in the relationship between corporations and consumers.⠀
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???? A recent US state comprehensive privacy law comparison survey for 2019 showed that only three American states have passed laws surrounding user data privacy on the internet; a stark contrast to the global standard, as most European countries have legislated personal privacy laws as far back as 1981. ⠀
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So what does this mean for emerging brands and advertisers in the digital age? Transparency is key! ????⠀
Top 3 #MentalQs for Evolving “Self Care”
Here are our top 3 #MentalQs for evolving your daily self-care practices in and out of the office ????⠀
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???? Control Your Calendar
???? Make Room for Mindfulness
???? Get Active
A Decade on Social
???? 2020 is just around the corner, so as we get introspective in our personal lives, we figured we might as well get reflective about how our industry has evolved over the past 10 years. ⠀
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So kick back, relax, and take a stroll through memory lane. ⠀
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Remember Picnik? Yeah, us neither. ????
Adopting A Resonance Model
What happens when you combine the same creative, strategy, and media leadership across all accounts at a small nimble agency? You make digital magic.
Q: So, Instagram Is Hiding Likes. What’s Next?
Instagram has been beta testing hiding likes in the United States. here’s a guide to what you really want (and need) to know.
4 Essential Rules: Building A Digital Brand
Sometimes you have to go back to basics – especially when digital platforms change like the weather in New York City in the Fall.
Q: Mirror Mirror On The Wall, What Is Branding Nowadays After All?
To be “on brand” in contemporary culture can mean a multitude of things. It’s also quite possible that your job – brand strategist, social media manager, marketing director – is to safeguard everything it means to be “on-brand”.
Who Wore It Best
In the internet’s most iconic moment of #WhoWoreItBest we have Team #DarkMode vs. Team #LightMode. Personally, it’s leather jacket weather here in NYC so our operating systems have gone over to the dark side for #SpookySeason ???? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
What about your team? Comment ⚪️ if you’re Team Light Mode or ⚫️ if you’re team Dark Mode!
3 Things To Know About Organic Social Presence
Here’s our guide to your next Q4 budget meeting when your CFO asks “Can’t we pay an intern to run our organic social media like 3 days a week?” ????♀️????♂️
Sidenote: Apple, we’re waiting (im)patiently for gender non-specific emojis.
