57% of consumers will follow your brand’s handle to learn about your product or service, and of that pool, 91% will go on to visit your website or app.* ???? Let that sink in ???? Recognize the importance of your organic presence in building your credibility and your bottom line. Now for the reality check. Your prospective customer, and really your potential fan, is missing your content 70% of the time. In fact, the average person only sees 30% of the content they’re meant to. Combine that with human tendency to swipe and move on, it’s no wonder you may not be making the headway you want. ???? But there’s hope. By bridging the gap between organic and paid, your content can land in front of the right user, at the right time, with the right message, to support your business objectives. ???? Don’t believe us? Swipe through for a little pay-to-play…to-pay 101. ???? *Sprout Social’s “36 Essential social media marketing statistics to know for 2021”
