Paid Media · Creative & Content
A 60% view rate at a CPM 40% below benchmark
AGEbeautiful, a professional hair color brand, partnered with Dress for Success and celebrity Faith Martin to expand on their 2023 success with a fresh storytelling campaign around real users.
About AGEbeautiful Hair Color
AGEbeautiful is a pioneering hair color and care brand dedicated to helping people look and feel their best at any age. As the first professional hair color proven to fight the five signs of aging hair, AGEbeautiful combines science and innovation to deliver salon-quality results at home. With a commitment to vibrant, lasting color and nourishing ingredients, AGEbeautiful ensures that every strand is stronger, fuller, and more youthful-looking. Whether you’re refreshing your roots or embracing a bold new shade, AGEbeautiful empowers you to feel confident, radiant, and timeless.
The Situation
AGEbeautiful, a professional hair color brand, partnered with Dress for Success and celebrity Faith Martin to expand on their 2023 success with a fresh storytelling campaign around real users. The goal was to increase brand awareness, deepen emotional connections, and celebrate women aging beautifully with vibrant, confidence-boosting hair color.
What We Did
To bring this campaign to life, SocialQ honed in on storytelling across Meta and YouTube—two platforms that align well with women 35+ and emotional video content. The campaign featured a video shoot with four women sharing their unique journeys of aging beautifully, tied to hair color transformations that empowered their personal stories. SocialQ strategically tested various video lengths and narrative angles, optimizing to drive key metrics like Ad Recall and Video Views.
On YouTube, we emphasized longer-form storytelling to capture deeper emotional resonance and engagement. Meanwhile, Meta was leveraged for shorter, attention-grabbing content that connected the brand to feelings of empowerment and confidence.
Throughout the 3-month campaign, SocialQ focused on monitoring creative performance, audience insights, and cost efficiency while iterating strategies to ensure optimal reach and resonance with the target audience.
The Results
The video campaign delivered a 60% view rate, 30% above the industry benchmark, and a $9.95 CPM, 40% below benchmark.
Want results like this?
We plug into your team across strategy, creative, media and measurement.
