Creative & Content · Social
74% higher conversion rate, ROAS up to 2.4x
With a successful brick and mortar presence, Reliance company was looking for an agency partner to help them expand into digital and scale their business to a broader clientele, proving out the potential of their online presence.
About Reliance Clothing Company
Reliance Clothing Company is a mom-and-pop-boutique clothing store located in Burlingame, CA right outside of the San Francisco metro area. Created and run by a daughter and father duo, Reliance was born from a family legacy in retail, and a dedication to quality fabrication. Delivering elevated basics that are built to last and get better with every wear and wash, the company promise’s a level of comfort and quality that are hard to beat.
The Situation
What We Did
We’ve helped Reliance Clothing overcome low brand awareness and a relatively high price point to establish a 360 digital presence across site, social, email, and paid advertising. From the start, we established a fluid partnership with the Reliance team, allowing us to pivot and tackle multiple touch points as performance dictated. Above all else, our goal has been to expand both the top and bottom of funnel users, ensuring one hasn’t been neglected for the other. First and foremost, this involved website audit and refresh to expand Reliance’s brand storytelling and improve conversion rates. From there, we built out a proper strategy for organic and paid social, leveraging both to drive product awareness, and capture low hanging fruit sales, uncovering ad winners and iterating to scale. Lastly, we’ve managed weekly newsletters to nurture both in-store and online sales efforts and encourage repeat purchase.
The Results
Conversion rate rose 74% and cost per purchase fell 12%, lifting average ROAS 5% to a net 2.4x.
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