The Brand
Reliance Clothing Company is a mom-and-pop-boutique clothing store located in Burlingame, CA right outside of the San Francisco metro area. Created and run by a daughter and father duo, Reliance was born from a family legacy in retail, and a dedication to quality fabrication. Delivering elevated basics that are built to last and get better with every wear and wash, the company promise’s a level of comfort and quality that are hard to beat.
The Situation
The Solution
We’ve helped Reliance Clothing overcome low brand awareness and a relatively high price point to establish a 360 digital presence across site, social, email, and paid advertising. From the start, we established a fluid partnership with the Reliance team, allowing us to pivot and tackle multiple touch points as performance dictated. Above all else, our goal has been to expand both the top and bottom of funnel users, ensuring one hasn’t been neglected for the other. First and foremost, this involved website audit and refresh to expand Reliance’s brand storytelling and improve conversion rates. From there, we built out a proper strategy for organic and paid social, leveraging both to drive product awareness, and capture low hanging fruit sales, uncovering ad winners and iterating to scale. Lastly, we’ve managed weekly newsletters to nurture both in-store and online sales efforts and encourage repeat purchase.
Everyday essentials you can rely on from day one to day one hundred.
Year OVER YEAR GROWTH:
74%
INCREASE IN CONVERSION RATE
12%
DECREASE IN AVERAGE CPP
5%
INCREASE IN AVG ROAS (NET 2.4X)
