Organic & Paid – The Dynamic Duo
So while some prefer paid, and others prefer organic, we’re here to confirm – they’re better together. That’s right. Blending both organic and paid into your social media marketing strategy will ???? create resonance ????
Optimizing Social – The Latest & Greatest
From the continued meteoric rise of TikTok to the unforeseen resurrection of the QR code, keeping up with the Joneses on social media will help you avoid that inevitable shock. You know it well: “What did Meta do now?! ???? “
The only constant in social media is that it’s not constant. ???? So while we’re all holding on for dear life, we thought we’d give you a lifeline with some of the latest, most important industry shifts at play.
So You Want To TikTok? Here’s Were You Should Start.
Rounding out 2021, Tiktok saw over 1 billion active users per month. If we weren’t sure going into 2021, we can be certain going into 2022 that TikTok is here to stay. ????
So how does your brand begin to merge into a space that’s already crowded with millions of hours of content? We’re here to help you navigate that decision. ????
When it comes to TikTok it’s important to keep in mind three things, community, entertainment, and commerce.
SocialQ 2022 Design Reel
At SocialQ, we bring media, strategy, and creative under one roof in order to achieve our clients’ business goals. If you’re ready to resonate, work with an agency that operates as your in-house, dedicated partner, with outside perspective and expertise. ????
Why is Motion Design Queen ?????
Motion awareness is hardwired into our ????’s from evolution, harking back to days when the difference between survival and being dinner was our literal ability to see predators coming. And while circumstances have certainly changed, our keen attention to things that move is ever-present and ever-evolving.
From a brand perspective, ⚡️motion⚡️ is dimension. Whereas 2D design can establish character, motion design creates identity – a story????, an elaboration that allows one brand to be playful, and another to be dramatic ????.
Ad Frequency: Is More Really Better?
Let’s talk Ad Frequency – aka the average number of times your ad is displayed to a unique user – aka impressions divided by reach. Historically, brands have approached frequency for frequency’s sake. More impressions = more top of mind = greater likelihood of purchase. Nowadays, the path to purchase is more convoluted in some ways, and simplified in others. In this context, what matters is context! Or more specifically, sustained, ongoing exposure, supported by context. Platform variation, placement variation, content variation, all working in concert across a strategic ad delivery path to familiarize consumers with who you are and what makes you stand out.
So Your Brief Says “Influencer Marketing.” Now What?
A hot ????, perhaps not so hot, take – influencer marketing should be more than just product reviews. It’s not enough to say some nice words about a brand and expect purchases or participation to follow.
Why You Should Be Promoting Your Social Posts
By bridging the gap between organic and paid, your content can land in front of the right user, at the right time, with the right message, to support your business objectives. ????
Don’t believe us? Swipe through for a little pay-to-play…to-pay 101. ????
The Evolution of a Logo
Our precious logo. She’s been used in many decks, docs, social posts, and LOTS more. But where did she come from, and what went into her creation? We’re cracking open the SocialQ archives for this one.
Tackling the Unknown with iOS 14
When push comes to shove, go through the fog now. Tracking is only going to get worse and data more nebulous. But consumers will still be purchasing. Deciding where to put your dollars will be about more than just what you can see directly in front of you. ????