Ad Frequency: Is More Really Better?
Let’s talk Ad Frequency – aka the average number of times your ad is displayed to a unique user – aka impressions divided by reach. Historically, brands have approached frequency for frequency’s sake. More impressions = more top of mind = greater likelihood of purchase. Nowadays, the path to purchase is more convoluted in some ways, and simplified in others. In this context, what matters is context! Or more specifically, sustained, ongoing exposure, supported by context. Platform variation, placement variation, content variation, all working in concert across a strategic ad delivery path to familiarize consumers with who you are and what makes you stand out.
So Your Brief Says “Influencer Marketing.” Now What?
A hot ????, perhaps not so hot, take – influencer marketing should be more than just product reviews. It’s not enough to say some nice words about a brand and expect purchases or participation to follow.
Why You Should Be Promoting Your Social Posts
By bridging the gap between organic and paid, your content can land in front of the right user, at the right time, with the right message, to support your business objectives. ????
Don’t believe us? Swipe through for a little pay-to-play…to-pay 101. ????
The Evolution of a Logo
Our precious logo. She’s been used in many decks, docs, social posts, and LOTS more. But where did she come from, and what went into her creation? We’re cracking open the SocialQ archives for this one.
Tackling the Unknown with iOS 14
When push comes to shove, go through the fog now. Tracking is only going to get worse and data more nebulous. But consumers will still be purchasing. Deciding where to put your dollars will be about more than just what you can see directly in front of you. ????
QTip: VDay Discounts Are For Everyone
As an agency that loves a good Holiday campaign, here’s a special V-Day #QTip from us to you ????????
You might feel left out seeing lots of “lover’s only” discounts today, and we’re here to say: TREAT YOURSELF! You don’t need a lover to take advantage of Cupid’s special discounts ????
Heightened CPCs got you stressed? Don’t panic.
While your influx of demand may have died down, now is an opportune time to go after your larger brand goals.
Human 2 Human is the new B2B/B2C
In a year that has asked us to disconnect physically, what has been required to connect digitally?
This has been the underlying motivation for our work – informing digital acquisition strategy which has in turn informed creative exploration and testing across web design, explainer video animation, email, paid media, organic social, and everything in between.
ICYMI, B2C and B2B has been replaced with human-to-human. Check out some of our highlights that have displayed just that. And if you like what ya see, reach out, we won’t leave you on read ????
Stuck with High CPMs? Time to Diversify.
While we love a good superhero fantasy, here’s the real headline: High CPMs are potentially here to stay – so in an uncertain market with increased competition, your best move is to diversify.
Brace for the Permanent Shift in the Retail Landscape
It’s no surprise that with brick-and-mortar stores closing shop throughout the year, the jump in e-commerce has been… dramatic.
