QTip: VDay Discounts Are For Everyone
As an agency that loves a good Holiday campaign, here’s a special V-Day #QTip from us to you ????????
You might feel left out seeing lots of “lover’s only” discounts today, and we’re here to say: TREAT YOURSELF! You don’t need a lover to take advantage of Cupid’s special discounts ????
Heightened CPCs got you stressed? Don’t panic.
While your influx of demand may have died down, now is an opportune time to go after your larger brand goals.
Human 2 Human is the new B2B/B2C
In a year that has asked us to disconnect physically, what has been required to connect digitally?
This has been the underlying motivation for our work – informing digital acquisition strategy which has in turn informed creative exploration and testing across web design, explainer video animation, email, paid media, organic social, and everything in between.
ICYMI, B2C and B2B has been replaced with human-to-human. Check out some of our highlights that have displayed just that. And if you like what ya see, reach out, we won’t leave you on read ????
Stuck with High CPMs? Time to Diversify.
While we love a good superhero fantasy, here’s the real headline: High CPMs are potentially here to stay – so in an uncertain market with increased competition, your best move is to diversify.
Brace for the Permanent Shift in the Retail Landscape
It’s no surprise that with brick-and-mortar stores closing shop throughout the year, the jump in e-commerce has been… dramatic.
The Takeover of Instagram Shop
ICYMI: Instagram Activity has moved, and there’s a new storefront in town – welcome to the grand opening of Instagram Shop! ????????
While this change might be annoying to some, it showcases the power of UX (user experience). UX guides users to where and what the brand wants people to pay attention to. Let’s take stories for example. Remember how much we all despised them at first? But it was easy to get to and wore us down. To the point that #TeamSnapchat isn’t a thing. ????
So why the Shop move? Well, all signs point to profitability. The world of Shop has endless possibilities – brand integrations, content creation, increased e-comm reach, and much more.
While muscle-memory impulses might have us clicking on Shop accidentally, and though eventually we’ll reprogram our brains to find Activity, this big move gives Shop the opportunity to become a staple rather than the cherry on top. ????????
Using Social For Connection & Outreach
As a Digital Media agency, the small role we can play is to ensure that any products, services, concepts, and messages we put forth for ourselves or on behalf of our valued clients, are accurate, providing value, inspiring positivity, and grounded in truth. This is the only way to resonate with the audiences we reach – helping them to make educated decisions.
Digital Evolution During the Pandemic
The digital world’s evolution has undergone an acceleration like no other. It’s no secret that when new tech emerges, the public consumes and normalizes it. But whereas in regular times, modern advancement is usually a walk-don’t-run scenario. During the pandemic, Grandma has had to learn how to FaceTime… quickly. Necessity around technology has pushed us to get caught up.
So today we’re celebrating the unification of generations in the digital world – and our hope? That it will make the “new normal” feel a little bit more seamless and united ❤️
Let’s Talk About Cancel Culture
Order in the court of public opinion ????⚖️????⚖️ Let’s talk about cancel culture ????⠀
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Recent celebrity “cancellations” got us thinking about when social media is playing the part of the bully it’s also trying to root out.⠀
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Like most things on social, this is unchartered and ever-changing territory. A media platform that started over a decade ago upon a vision of creating community somehow ended up in front of Congress, being questioned on its power to deeply damage human lives.⠀
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And yet to date, there is no authority or accountablity when it comes to “cancelling,” begging the question: Who is running the show – is it the platform, or the people?
Media ↔️ Creative
???? Hey D2C brands, here’s a #QTip: your ads don’t have to look basic in order to perform. Invest in your design as much as you do in your data, with media and creative under one roof.
Our instructions for achieving your paid media goals? Thumb stopping content. A/B/C testing. Rinse and repeat.
